Today’s post is a creative throwback to our debut collection entitled “The Sovereignty of Shimmer” as presented in the official Athens Exclusive Designers’ Week on March ’12 for F/W 2013.
As it was our very first time on the catwalk as new designers, i have to admit we got really enthusiast about it.
The collection itself was a mixture of 80′s elements and of course loads of glam.
To start with, allow us to share with you the definition of the word “shimmer” that actually determined our creative mood.
1. to reflect light with a brilliant, sparkling luster;
2. to shine with strong emotion
3. to be brilliantly attractive, lavish, or spectacular;
4. to make a brilliant show
1. small pieces of light-reflecting decorative material
2. showy splendour
The collection was inspired by the dynamic modern woman, exuding glamour and spunk.
Elements from the 80′s era – our favorite fashion decade – strongly featured within the collection.
The collection’s garments embodied crystals, cheeky t-shirts, striking shoulder pads and a bold color palette merged with a variety of rich fabrics oozing with glitter.
The runway looks were completed with a variety of hand-made shoes by Nortin and jewellery pieces by De.bour,
both designed exclusively for the collection.
As “Mix ‘n match Masters” and “Glitter Addicts” the collection consisted of a full range of items
from day-to-evening wear, including embroidered leggings, cut-out bodies, playful t-shirts and glam jackets.
With emphasis on quality, style, coquettishness and glamour, “The Sovereignty of Shimmer” collection by e-outfit.com
catered to the fashion urges of the undaunted urban woman who values herself and her body.
Me & Antonia backstage, a few moments before the show – trying NOT to panic – wearing garments from our collection.
Our “15 minutes of fame” moment, interviewed about our debut collection.
Hair & Make up backstage:
Vivid pink hair & edgy ’80s inspired make up.
Intense lipstick & confident attitude.
Bring it on!
Few moments before the show.
Backstage photos taken by photographer Maria Markezi & Anastasios Aggelou.
Favorite part of the show: The big finale.
Our “lucky number 12″ -stunning supergirl Andreani Tsafou playing funky bride.
Photo taken by photographer Ana Saule.
Fashion Week’s mood is our everyday mood.
AXDW vol.2 throwback will follow soon.
Mari & Antonia
Today was one of these sunny days that turn out to be even more exciting than you have thought they would be in the first place.
Maybe it’s just us but we always get the chills whenever we get the opportunity to visit & mingle around the creative “haven” of notorious fashion legends such as Vasilis Zoulias.
To us the name “Vasilis Zoulias” equals the words elegance, feminity and grace while he consists of a fashion figure that we have been admiring ever since we were students in the very same fashion school from which he also graduated.
Therefore it was an amazing experience to find ourselves in his all new renovated “atelier” that reflects his courteous personality, elegant taste and of course the infamous “Old Athens” retro mood that characterizes his work.
One of the most beautiful things about our job is that we can meet up and have a blast with awesome & talented people that we deeply appreciate and admire, such as Vasilis Zoulias and our beloved Pericles Kondylatos.
We feel truly blessed indeed.
Have an amazing day.
Mari & Antonia
Today is one of these autumn days, where the weather is starting to chill but you can already get the post- summer blues.
Anyway, i always get a bit excited with early autumn mix ‘n match styling inspiration.
Today’s color palette was mostly “earthy” tones perfectly paired with my new mustard Zara blazer, animal printed shirt and some enormous bling combination.
Blazer: Zara Woman
Animal Shirt: Vintage
Accessories: E.L.R. crystal necklacefor www.e-outfit.com & Pericles Kondylatos Statement Jewelry
Handmade leather bag: Maryholic for www.e-outfit.com
Wet look leggings: Topshop
Handmade leather slippers: De.bour
Key – item of my look: Chanel pure black nail polish.
Inspiration photo: Ginger hair & flower headpiece - (I just love flower headpieces, no matter what season).
“Autumn is a second spring when every leaf is a flower.”
- Albert Camus
That’s all i guess.
Big autumn kiss.
Today’s post is going to be about a very special project – started exactly one year ago – which is probably one of the most important ones during our fashion adventure.
As you all know, our main career focus is the creation of our online boutique named “e-outfit.com”, however at some point we felt that we needed to create a “physical” store located in the heart of Athens that would reflect our personality & inspiration.
Moreover it would be a place where we could meet our beloved customers & followers “offline” giving us the opportunity for personal contact with them & some honest styling advise for the ones who seek it.
Last but not least, it would be the perfect place for you to have a closer look to our garments available online and our upcoming collections.
To us the creation of our “e-outfit.com” Concept Boutique at Tsakalof 16, is something much bigger than just a flagship store or a showroom.
It is our home.
We had loads of fun while collecting these “start-up” pics from here and there, while we have to admit we got a bit emotional, therefore we felt the need to share these moments with you guys.
Find yourself an inspiring mountain top somewhere around Athens & do some contemplation – just to get the plan clear into your head.
Grab your Balenciaga bag & mingle around Athens flea market – always acting like a very busy business woman.
Do a market research & check out some really amazing vintage stuff that will fit in your aesthetics.
During your market research, chose only the coolest vintage gadgets that will match your style.
Make sure to pick the perfect princess chair.
Chose a strategic location & and pre-announce your opening.
Buy some huge structural stuff that won’t fit in your car.
(Don’t worry, you will definitely find a way to carry them home).
Get an architect & have the place’s “make-over” procedure started.
Once the construction work is over clean the place up.
Give yourself a little rest & time to think.
Hang a black, shiny, classy label outside the entrance.
Brand you car – (unless you are a terrible driver, a.k.a. Mari)
Get yourself a glamorous sparkly skull head & claim it was a gift from Alexander McQueen himself.
Place your lifetime ‘moto” made out of neon letters on your wall.
Have some cool pictures framed all around the place.
Have a fairytale style mirror placed on your wall – just to remind you how awesome you are every day.
Print some business cards & place them right next to “Alexander McQueen” skull head…
Get a fluffy mascot.
Fill the place in with the most amazing stuff including clothes, accessories, bags & limited edition high heels.
Make sure you always have delicious candy available all around the place.
Create your own personally designed line of clothing and have it on display while make sure to do some “Mix ‘n Match” experimenting with different kinds of styling ideas & combinations.
Organize an awesome opening event.
Look fabulous & throw that awesome opening event we just mentioned.
Be happy & plan your future ideas.
Spread the love all around and always remember that… “sky is the limit“.
Thank you everyone for your love and support so far guys.
It has been an amazing lifetime experience so far and the best is yet to come.
Sending you all our love through our hearts.
Antonia & Mari
Just to get things clear: I love the 80′s.
Reason why you will always notice 80′s & retro elements in most of my dress ups.
But oh my, when it comes to this Thursday morning i was in a real 80′s power dressing mood!
Here are some elements of today’s inspiration:
Absolute retro shades: Ray Ban Wayfarers.
Choose a rather intense crimson lip color, either Mac or Chanel
- (after ages of tying to figure out the best lipsticks those are the most long-lasting ones)
Shorts: Minkpink distressed hotpants
Leggings: Lace crop short leggings by www.e-outfit.com
Top: “Karl Lagerfeld” t-shirt
Blazer: Zara Woman
A piece of lace can always make you happier
& plus it is a key detail if you are aiming a 80′s inspirational look.
Sky high leather boots.
Support fellow hellenic e-shops and check these babies here.
The ultimate urban bag:
Marc by Marc Jacobs Classic Q Black Leather Bag
Check more Marc Jacobs babies here.
Flower power inspiration.
Combine multiple types & styles of jewelry.
Crystal Gem Necklase: E.L.R. for www.e-outfit.com
Chain Necklase: Folli Follie Bling Chic Necklase
Lace crop leggings & multiple ring styles.
Evil eye protection.
…and of course evil eye protection ring by Ma Li Ya, the crafts-maker available here
Wild kiss goodnight folks.
Today we’re playing Geisha inspiration.
It all starts with a very special gift from a very special person:
A very authentic & absolutely AWESOME Geisha Kimono that i was offered from a friend who visited Tokyo.
I was really in the mood of showing it around so i decided to wear it as a jacket and play Mix & Match styling for once more.
Leather Biker Jacket: ASOS
Tropical flower crystal necklace: E.L.R. for www.e-outfit.com
Get this BLING BLING baby right here.
Some Japanese talking.
We love retro style shades and today we’re wearing Mykita.
Although today’s inspiration is Japan, we love that song and YES, we love Rihanna.
Leather on Leather and of course the ultimate “IT” bag:
Ying and Yang vintage chevalier ring for my little finger.
“Wet look” leggings: Primark
Big street style AWESOME kiss for today.
Blogger. Street fashion hunter. Style goddess.
Whenever Nassia hopes in our Boutique she always manages to make our day with her positive mood and “girl-power” energy, no matter what.
Check out Nassia’s www.e-outfit.com choice today, wearing our “horoscope” tee carrying out her zodiac characteristics along with some other fellow “Virgo celebs – perfectly combined with our vintage spike chain necklace.
Get your own zodiac tee featuring your “star” characteristics and celebrities, here.
Thank you Nassia.
Follow Nassia’s fashion adventures at froufroubellevie.com
Street Style Kiss.
Antonia & Mari
Today’s inspiration was clearly a mix and match thing that ended up into a glam, punk kinda look i guess.
Check the total look, wearing:
My most favorite vintage denim jacket handcrafted with love and spikes from my beloved bestie & co-partner Antonia, floral leggings, LV bag & some amazing blings from Zara.
Find this glamorous baby here.
The perfect urban bag:
Luis Vuitton “Neverfull”
And of course, the shades:
I am a Clubmaster Ray Ban freak and proud of it.
Today was clearly a good day to play dress up.
And tomorrow will be even better.
Big glam kiss,
I guess this is a summer farewell post since the autumn chilly days came a little earlier this time in Athens.
Let’s have a last summer wrap up then, after all sea water heels everything, doesn’t it…?
This summer was all about good books and retro shades.
Book: “The last stand” by Stephen King (amazing book – Ι highly recommend it guys, esp. if you’re into horror & fiction literature)
Flower Shades: ASOS Cat Eye Sunglasses with Flower Corner Embellishment
Our most favorite shades for this summer:
1. ASOS Cat Eye Sunglasses with Flower Corner Embellishment
2. ASOS Cat Eye Sunglasses with Flower Corner Embellishment
3. ASOS Flat Top Cat Eye Sunglasses
4. Rayban Wayfarer
5. Rayban Clubmaster
Throwback from summer holiday at beautiful Pelion.
Wearing Intimissimi bikini top & ASOS highwaist bottom swimsuit.
Big salty kiss for now.