Today’s post is going to be about a very special project – started exactly one year ago – which is probably one of the most important ones during our fashion adventure.
As you all know, our main career focus is the creation of our online boutique named “e-outfit.com”, however at some point we felt that we needed to create a “physical” store located in the heart of Athens that would reflect our personality & inspiration.
Moreover it would be a place where we could meet our beloved customers & followers “offline” giving us the opportunity for personal contact with them & some honest styling advise for the ones who seek it.
Last but not least, it would be the perfect place for you to have a closer look to our garments available online and our upcoming collections.
To us the creation of our “e-outfit.com” Concept Boutique at Tsakalof 16, is something much bigger than just a flagship store or a showroom.
It is our home.
We had loads of fun while collecting these “start-up” pics from here and there, while we have to admit we got a bit emotional, therefore we felt the need to share these moments with you guys.
Find yourself an inspiring mountain top somewhere around Athens & do some contemplation – just to get the plan clear into your head.
Grab your Balenciaga bag & mingle around Athens flea market – always acting like a very busy business woman.
Do a market research & check out some really amazing vintage stuff that will fit in your aesthetics.
During your market research, chose only the coolest vintage gadgets that will match your style.
Make sure to pick the perfect princess chair.
Chose a strategic location & and pre-announce your opening.
Buy some huge structural stuff that won’t fit in your car.
(Don’t worry, you will definitely find a way to carry them home).
Get an architect & have the place’s “make-over” procedure started.
Once the construction work is over clean the place up.
Give yourself a little rest & time to think.
Hang a black, shiny, classy label outside the entrance.
Brand you car – (unless you are a terrible driver, a.k.a. Mari)
Get yourself a glamorous sparkly skull head & claim it was a gift from Alexander McQueen himself.
Place your lifetime ‘moto” made out of neon letters on your wall.
Have some cool pictures framed all around the place.
Have a fairytale style mirror placed on your wall – just to remind you how awesome you are every day.
Print some business cards & place them right next to “Alexander McQueen” skull head…
Get a fluffy mascot.
Fill the place in with the most amazing stuff including clothes, accessories, bags & limited edition high heels.
Make sure you always have delicious candy available all around the place.
Create your own personally designed line of clothing and have it on display while make sure to do some “Mix ‘n Match” experimenting with different kinds of styling ideas & combinations.
Organize an awesome opening event.
Look fabulous & throw that awesome opening event we just mentioned.
Be happy & plan your future ideas.
Spread the love all around and always remember that… “sky is the limit“.
Thank you everyone for your love and support so far guys.
It has been an amazing lifetime experience so far and the best is yet to come.
Sending you all our love through our hearts.
Antonia & Mari