Archives

As promised.

Our 2nd collection presented at the Athens X-Clusive Designers Week for Spring / Summer 2013, was named “Infinite Love”  and it was a youthful and happy project and we truly enjoyed creating it.

Our main objective was to create a collection that would be fully commercial and complete, including from daily total looks , cocktail dresses , ” statement” t-shirts and swimwear.

For the “Infinite Love” collection for Spring / Summer 2013, the major source of our inspiration was the music & style icon Lana Del Rey and the pleasant nostalgia and carefree mood of our teenage summers.

It was a pleasantly creative collection that we love and enjoyed very much while creating it.

Our main color palette consisted of pastel shades combined with deep and intense blue with a touch floral

Moreover, we wanted to give a girlie and humorous touch in terms of the collection’s styling this is why we completed the models’ looks with some retro round sunglasses and floral headpieces.

We aimed in presenting a “complete” collection that would create pleasant feelings of joy and carefree mood to our audience and clients.

And i think that we made it.

Backstage Snapshots.

In general terms, we do  follow new trends and trend forecasts, however we want to maintain our own style in each of our collections.

Statement t-shirts for example. YES.

We do love t-shirts.

Swimsuit time.

Cotton Candy catwalk inspiration.

Jean Paul Gaultier retro sunglasses inspiration.

When it comes to the fabrics, we focused on high quality materials with emphasis on silk , muslin and the soie sauvage.

We love to discover and use fine quality fabrics in order to embrace and flatter the female body, while creating a sense of comfort and femininity.
Some of our favorite fabrics which are always present from our collection is the silk, the muslin, the viscose and the silky transparency.

Grand Finale.

Interview about the collection.

And of course: Our “15 minutes of fame” moment.

(Check out that face Antonia’s is pulling…)

And always remember: Do all things with love.

Creative fashion kiss,

xxx

Antonia & Mari

Today’s post is a creative throwback to our debut collection entitled “The Sovereignty of Shimmer” as presented in the official Athens Exclusive Designers’  Week on March ’12 for F/W 2013.

As it was our very first time on the catwalk as new designers, i have to admit we got really enthusiast about it.

The collection itself was a mixture of 80′s elements and of course loads of glam.

To start with, allow us to share with you the definition of the word “shimmer” that actually determined our creative mood.

SHIMMER
[shim-er]

verb:
1. to reflect light with a brilliant, sparkling luster;
2. to shine with strong emotion
3. to be brilliantly attractive, lavish, or spectacular;
4. to make a brilliant show
noun:
1. small pieces of light-reflecting decorative material
2. showy splendour

The collection was inspired by the dynamic modern woman, exuding glamour and spunk.

Elements from the 80′s era – our favorite fashion decade – strongly featured within the collection.

The collection’s garments embodied crystals, cheeky t-shirts, striking shoulder pads and a bold color palette merged with a variety of rich fabrics oozing with glitter.

The runway looks were completed with a variety of hand-made shoes by Nortin and jewellery pieces by De.bour,

both designed exclusively for the collection.

As “Mix ‘n match Masters” and “Glitter Addicts” the collection consisted of a full range of items

from day-to-evening wear, including embroidered leggings, cut-out bodies, playful t-shirts and glam jackets.

With emphasis on quality, style, coquettishness and glamour, “The Sovereignty of Shimmer” collection by e-outfit.com

catered to the fashion urges of the undaunted urban woman who values herself and her body.

Backstage snapshots.

Me & Antonia backstage, a few moments before the show – trying NOT to panic – wearing garments from our collection.

Our “15 minutes of fame” moment, interviewed about our debut collection.

Hair & Make up backstage:

Vivid pink hair & edgy ’80s inspired make up.

Intense lipstick & confident attitude.

Bring it on!

Few moments before the show.

Backstage photos taken by photographer Maria Markezi & Anastasios Aggelou.

Favorite part of the show: The big finale.

Our “lucky number 12″ -stunning supergirl Andreani Tsafou playing funky bride.

Photo taken by photographer Ana Saule.

Fashion Week’s mood is our everyday mood.

AXDW vol.2 throwback will follow soon.

Stay tuned!

Big Kiss,

xxx

Mari & Antonia

Today’s post is going to be about a very special project – started exactly one year ago – which is probably one of the most important ones during our fashion adventure.

As you all know, our main career focus is the creation of our online boutique named “e-outfit.com”, however at some point we felt that we needed to create a “physical” store located in the heart of Athens that would  reflect our personality & inspiration.

Moreover it would be a place where we could meet our beloved customers & followers “offline” giving us the opportunity for personal contact with them & some honest styling advise for the ones who seek it.

Last but not least, it would be the perfect place for you to have a closer look to our garments available online and our upcoming collections.

To us the creation of our “e-outfit.com” Concept Boutique at Tsakalof 16, is something much bigger than just a flagship store or a showroom.

It is our home.

We had loads of fun while collecting these “start-up” pics from here and there, while we have to admit we got a bit emotional, therefore we felt the need to share these moments with you guys.

Enjoy…

STEP 1:

Find yourself an inspiring mountain top somewhere around Athens & do some contemplation – just to get the plan clear into your head.

STEP 2:

Grab your Balenciaga bag & mingle around Athens  flea market – always acting like a very busy business woman.

STEP 3:

Do a market research & check out some really amazing vintage stuff that will fit in your aesthetics.

 STEP 4:

During your market research, chose only  the coolest vintage gadgets that will match your style.

STEP 5:

Make sure to pick the perfect princess chair.

STEP 6:

Chose a strategic location & and pre-announce your opening.

 STEP 7:

Buy some huge structural stuff that won’t fit in your car.

(Don’t worry, you will definitely find a way to carry them home).

STEP 8:

Get an architect & have the place’s “make-over” procedure started.

STEP 9:

Once the construction work is over clean the place up.

 STEP 10:

Give yourself a little rest & time to think.

STEP 11:

Hang a black, shiny, classy label outside the entrance.

 STEP 12:

Brand you car – (unless you are a terrible driver, a.k.a. Mari)

 STEP 13:

Get yourself a glamorous sparkly skull head & claim it was a gift from Alexander McQueen himself.

STEP 14:

Place your lifetime ‘moto” made out of neon letters on your wall.

STEP 15:

Have some cool pictures framed all around the place.

STEP 16:

Have a fairytale style mirror placed on your wall – just to remind you how awesome you are every day.

STEP 17:

Print some business cards & place them right next to “Alexander McQueen” skull head…

STEP 18:

Get a fluffy mascot.

STEP 19:

Fill the place in with the most amazing stuff including clothes, accessories, bags & limited edition high heels.

STEP 20:

Make sure you always have delicious candy available all around the place.

STEP 21:

Create your own personally designed line of clothing and have it on display while make sure to do some “Mix ‘n Match” experimenting with different kinds of styling ideas & combinations.

STEP 22:

Organize an awesome opening event.

STEP 23:

Look fabulous & throw that awesome opening event we just mentioned.

STEP 24:

Be happy & plan your future ideas.

STEP 25:

Spread the love all around and always remember that… “sky is the limit“.

Thank you everyone for your love and support so far guys.

It has been an amazing lifetime experience so far and the best is yet to come.

Sending you all our love through our hearts.

xxx

Antonia & Mari