Projects

Memorabilia

November 5, 2013

Today’s post is going to be about a very special project – started exactly one year ago – which is probably one of the most important ones during our fashion adventure.

As you all know, our main career focus is the creation of our online boutique named “e-outfit.com”, however at some point we felt that we needed to create a “physical” store located in the heart of Athens that would reflect our personality & inspiration.

Moreover it would be a place where we could meet our beloved customers & followers “offline” giving us the opportunity for personal contact with them & some honest styling advise for the ones who seek it.

Last but not least, it would be the perfect place for you to have a closer look to our garments available online and our upcoming collections.

To us the creation of our “e-outfit.com” Concept Boutique at Tsakalof 16, is something much bigger than just a flagship store or a showroom.

It is our home.

We had loads of fun while collecting these “start-up” pics from here and there, while we have to admit we got a bit emotional, therefore we felt the need to share these moments with you guys.

Enjoy…

STEP 1:

Find yourself an inspiring mountain top somewhere around Athens & do some contemplation – just to get the plan clear into your head.

STEP 2:

Grab your Balenciaga bag & mingle around Athens flea market – always acting like a very busy business woman.

STEP 3:

Do a market research & check out some really amazing vintage stuff that will fit in your aesthetics.

STEP 4:

During your market research, chose only the coolest vintage gadgets that will match your style.

STEP 5:

Make sure to pick the perfect princess chair.

STEP 6:

Chose a strategic location & and pre-announce your opening.

STEP 7:

Buy some huge structural stuff that won’t fit in your car.

(Don’t worry, you will definitely find a way to carry them home).

STEP 8:

Get an architect & have the place’s “make-over” procedure started.

STEP 9:

Once the construction work is over clean the place up.

STEP 10:

Give yourself a little rest & time to think.

STEP 11:

Hang a black, shiny, classy label outside the entrance.

STEP 12:

Brand you car – (unless you are a terrible driver, a.k.a. Mari)

STEP 13:

Get yourself a glamorous sparkly skull head & claim it was a gift from Alexander McQueen himself.

STEP 14:

Place your lifetime ‘moto” made out of neon letters on your wall.

STEP 15:

Have some cool pictures framed all around the place.

STEP 16:

Have a fairytale style mirror placed on your wall – just to remind you how awesome you are every day.

STEP 17:

Print some business cards & place them right next to “Alexander McQueen” skull head…

STEP 18:

Get a fluffy mascot.

STEP 19:

Fill the place in with the most amazing stuff including clothes, accessories, bags & limited edition high heels.

STEP 20:

Make sure you always have delicious candy available all around the place.

STEP 21:

Create your own personally designed line of clothing and have it on display while make sure to do some “Mix ‘n Match” experimenting with different kinds of styling ideas & combinations.